Why an Independent Website is the Best Choice for Cross-border E-commerce Expansion: Analyzing a Low-cost, High-profit Model

In the wave of cross-border e-commerce expansion, businesses often face a critical choice: should they join well-known platforms like Amazon or eBay, or build their own independent website? By carefully comparing the costs and benefits of both options, the answer becomes clear – independent websites have become the optimal choice for many cross-border e-commerce businesses due to their low-cost, high-profit model.

While platforms like Amazon and eBay have massive user bases, high commissions weigh heavily on merchants. Take Amazon as an example – commission rates for different categories range from 8% to 15%, with some specialized categories even higher. This means merchants must surrender a significant portion of their profits with every product sold. Additionally, platforms charge various additional fees such as storage fees, delivery fees, and advertising costs, further compressing profit margins. For merchants selling low-margin products, long-term operations on these platforms might feel like working exclusively for the platform itself.

In comparison, independent websites offer obvious cost advantages. Our $6000 all-inclusive website building plan enables businesses to achieve full-service support from website development to online operations, with a one-time investment granting ownership of your own cross-border e-commerce platform. In the long term, independent websites eliminate the need to pay high platform commissions, allowing merchants to reinvest these savings into product R&D, brand promotion, and other areas to improve overall profit margins.

More importantly, independent websites grant businesses long-term traffic autonomy. On third-party platforms, merchant traffic heavily relies on platform recommendations and self-funded advertising. Once platforms adjust algorithms or increase advertising fees, merchant traffic suffers significantly. With independent websites, traffic control remains in the business's hands. Companies can employ various traffic-generation strategies such as search engine optimization (SEO), social media marketing, and content marketing to gradually build their own customer base.

To further reduce customer acquisition costs, we integrate advanced AI traffic models. These AI systems conduct in-depth analysis of user data to precisely target desired customer demographics, thereby improving marketing efficiency and effectiveness. Through AI traffic modeling, businesses can deliver marketing messages directly to potential customers, avoiding the randomness of traditional marketing methods and significantly lowering customer acquisition costs. Simultaneously, AI models can adjust marketing strategies in real-time based on market changes and user feedback, ensuring consistent traffic generation performance.

If you also want to make your mark in cross-border e-commerce, consider choosing an independent website to start your overseas expansion journey.